Europe remains one of the most attractive markets for launching a supplement brand in 2026. Consumers are increasingly educated, demand is strong in categories like whey, collagen, magnesium, probiotics, and functional beverages, and e-commerce makes cross-border selling easier than ever. At the same time, Europe is highly regulated—so the brands that win are the ones that combine smart product strategy with compliance, reliable manufacturing, and great branding. If you’re thinking about launching private label supplements in Europe, this guide explains the process step by step—from product idea to production, labeling, and scaling. What Are Private Label Supplements? Private label supplements are products manufactured by a third-party facility, then sold under your own brand name. You don’t need to own a...

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Launching a dietary supplement brand in the European Union can be a highly profitable and scalable business, but only if it is done correctly. The EU market is large, sophisticated, and heavily regulated, which means quality, compliance, and transparency are essential from day one. This guide explains step by step how to launch a supplement brand in the EU, from the initial idea to market entry and scaling. The first step is to clearly define your concept and target market. Before developing any formula or choosing packaging, you need to understand who your ideal customer is, what problem your product solves, and how your brand will be positioned. You should decide whether your brand targets athletes, general health consumers, women,...

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